AI leadership is built on trust

The Digital Trust Council builds the global benchmarks for trustworthy AI that measure and celebrate positive social impact

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.

About

The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability

About

The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability

About

The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability

Our Work

Accelerating AI innovation we can trust

Trust provides valuable market differentiation, but no universal standard exists.

Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.

Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.

Compliance should be the starting place, not the finish line.




Our Work

Accelerating AI innovation we can trust

Trust provides valuable market differentiation, but no universal standard exists.

Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.

Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.

Compliance should be the starting place, not the finish line.




Our Work

Accelerating AI innovation we can trust

Trust provides valuable market differentiation, but no universal standard exists.

Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.

Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.

Compliance should be the starting place, not the finish line.




Benefits

The value of trust

Compliance should be the starting place, not the finish line.

51%

51%

of Americans do not trust AI companies to act ethically or responsibly

of Americans do not trust AI companies to act ethically or responsibly

25x

increase in product adoption due to Responsible AI branding

increase in product adoption due to Responsible AI branding

85%

85%

of consumers say responsible AI use increases their trust in companies

of consumers say responsible AI use increases their trust in companies

Get Involved

Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.

A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Get Involved

Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.

A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Get Involved

Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.

A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
Close-up of a tree stump showing growth rings and a textured brown wood surface.