AI leadership is built on trust
The Digital Trust Council builds the global benchmarks for trustworthy AI that measure and celebrate positive social impact












About
The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability
About
The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability
About
The Digital Trust Council aims to do for technology and humanity what LEED did for building and sustainability
Our Work
Accelerating AI innovation we can trust
Trust provides valuable market differentiation, but no universal standard exists.
Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.
Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.
Compliance should be the starting place, not the finish line.
Our Work
Accelerating AI innovation we can trust
Trust provides valuable market differentiation, but no universal standard exists.
Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.
Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.
Compliance should be the starting place, not the finish line.
Our Work
Accelerating AI innovation we can trust
Trust provides valuable market differentiation, but no universal standard exists.
Despite growing market pressure from regulators and consumers, no evidence-based standard for trustworthy AI exists that demonstrates the company’s commitment to positive social impact. Current standards either focus on risk mitigation and harm or lack the measureability and credibility for widespread market recognition.
Trust is a valuable market differentiator, but without an independent benchmark that consumers, shareholders, and regulators can trust, transparency can invite scrutiny and legal risk.
Compliance should be the starting place, not the finish line.
Benefits
The value of trust
Compliance should be the starting place, not the finish line.
51%
51%
of Americans do not trust AI companies to act ethically or responsibly
of Americans do not trust AI companies to act ethically or responsibly
25x
increase in product adoption due to Responsible AI branding
increase in product adoption due to Responsible AI branding
85%
85%
of consumers say responsible AI use increases their trust in companies
of consumers say responsible AI use increases their trust in companies
Get Involved
Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.









Get Involved
Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.









Get Involved
Collaborations and community provide the backbone for building global standards people can trust. Reach out today to see how you or your organization can join our shared mission to measure and celebrate AI's social impact.








